Rapidly Expanding Online Sales Capabilities During COVID

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In the wake of the COVID-19 pandemic, an F100 supermarket chain experienced a sudden, spectacular spike in its online business. The CHRO reached out to Business Talent Group with an urgent need for multiple eCommerce fulfillment executives.

BTG delivered two experienced executives who were able to start within a week from the initial outreach. One had previously built an online grocery business for an F50 drugstore, and the other had led an eCommerce team for an F50 retailer. The team was able to quickly expand online sales and fulfillment capabilities for the supermarket chain.

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When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...