Biopharma Product Launch

A global biopharmaceutical company was preparing to launch a promising new rare disease therapy in the UK and Europe. Concerned that the company’s functional leads were too busy managing existing products, senior leadership formed a global commercialization team to drive all launch activities. However, coordinating this cross-functional team—whose members included marketing, government affairs, manufacturing/supply, distribution, finance, IT, medical, and regulatory—was proving to be a challenge. The new product’s therapeutic area lead turned to Business Talent Group.

We connected the company with a senior life science strategist to help the company manage this critical work. He supported nine workstreams in total, managing deliverables, facilitating decisions with well-defined frameworks and templates, and acting as a strategic thought partner to team members within each function.

About the Author

Leah Hoffmann

Leah Hoffmann is BTG's Content Strategist. A former journalist, Leah worked for and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.

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