Interim Marketing and Creative Leadership for a Transformation

A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company. Business Talent Group (BTG) quickly provided a partner at a boutique creative and design company to step in. A program manager with deep brand and visual design expertise, the interim marketing leader led the team through rebranding and repositioning efforts, including expansion of new brand standards, site development, and brand launch campaign development.

Previous Article
Digital Education Strategy for a COVID-19 Marketing Pivot
Digital Education Strategy for a COVID-19 Marketing Pivot

When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educat...

Next Flipbook
BTG vs Traditional Consulting Firms
BTG vs Traditional Consulting Firms

With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve...

Get our free guide to working with on-demand talent.

Read Now