Piloting a Megacity Retail Strategy

Leah Hoffmann

A global retailer had recently launched an initiative to synthesize data across its portfolio of brands—and create an integrated growth strategy that would take each brand into the global megacities of the future. The company’s Head of Strategy decided to pilot the project in London, and needed an experienced retail consultant to help her drive the analysis and extract key insights.

The growth strategist Business Talent Group delivered had deep experience with the European retail market. During the first phase of the compact, two-month project, he synthesized internal and external data to present at an executive workshop. After the workshop, he collaborated with the strategy team to validate the ideas they’d discussed, then developed a prioritized list of options—along with business cases—for the client to execute on.

 

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