Building a Direct-to-Consumer Sales Channel

Leah Hoffmann

The transformation group at a F200 pharma company was piloting a direct-to-consumer channel for a dozen of its mature brands. The strategy was set. To keep up with an aggressive execution schedule, however, the group turned to Business Talent Group for program management support.

Business Talent Group’s consultant—a former Sr. Engagement Manager in McKinsey’s healthcare practice—combined strategy expertise with a hands-on leadership style. She began by helping the team finalize business model concepts and plans. Then, she developed a roadmap that would launch the pilot in two different markets and guided its execution.

Value: Strong leadership to support a pilot that was launched on time and on budget—and preserved internal ownership of the deliverables.

 

Previous Article
Multi-channel Marketing
Multi-channel Marketing

The mature brands division at a F200 pharma company was struggling to understand how the digital marketing ...

Next Article
Reassessing the Generics Strategy
Reassessing the Generics Strategy

The head of strategy at an animal health company was facilitating a global strategy refresh. She knew it wo...