Multi-channel Marketing

Leah Hoffmann

The mature brands division at a F200 pharma company was struggling to understand how the digital marketing approvals process varied across Europe. The marketing group was too busy creating plans and materials to assemble a comprehensive view. The head of digital marketing turned to Business Talent Group.

We put together a two-person team: an experienced product marketer from Bain and a process planning expert from Deloitte. The team began by reviewing industry-wide best practices, then gathered internal documents and SME interviews to enable the development of process maps. Using that information, they created detailed process maps that showed the differences between countries, including steps, timing, and touch points. Finally, the presented their results in a series of workshops to ensure understanding and compliance.

Value: A flexible five-month engagement delivered critical efficiencies across an entire region’s work.


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