Global Trends in Children’s Media

Leah Hoffmann

A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to deepen her understanding of global trends in children’s media to more effectively target those markets.

Business Talent Group’s three-person team was led by a senior media executive who’d helped launch dozens of new ventures in digital and traditional media. Together with two other independent media specialists and the client’s internal team, she researched trends in markets that included Western Europe, the US, China, Mexico, and Brazil. What content are kids watching most? How and when do they watch, and who are the key players in each market? After completing this analysis, the Business Talent Group team helped the client prioritize the geographies that were most promising for content development and distribution.


Previous Article
Putting a Big Strategy Into Action
Putting a Big Strategy Into Action

Regulations added inefficiency to the most profitable products of a F500 Financial Service client’s public ...

Next Article
Addressing Complexity in R&D Contracting
Addressing Complexity in R&D Contracting

As a global pharma company grew, so too did the complexity of its R&D contracting needs. Demand from R&D wa...


Talk with BTG to learn more about our on-demand talent.

First Name
Last Name
I would like to receive the latest expert insights and news from Business Talent Group.
By registering, you agree to the processing of your personal data by Business Talent Group as described in the Privacy Statement.
View our Privacy Policy and Cookie Policy
Thank you! We will be in touch shortly.
Error - something went wrong!