A PE-backed French perfume brand sought a tenured strategy lead to not only support internal teams but also to provide strategic analyses that articulate and bolster a five-year North American plan. Business Talent Group (BTG) connected the client with a former Senior Advisor at Bain and General Manager at L’Oreal, Hatch Beauty, and Kate Somerville, who had extensive experience developing brand strategies and international growth plans. The talent was able to assess the current state of the business and refine brand positioning for a more modernized approach through historical data and KPIs. By doing this, the talent was able to scope future opportunities for the brand and enhance brand depth and category awareness.
