Therapeutic Area Strategy Support for Obesity Treatments

An F500 pharma company required therapeutic area strategy support determining how to go to market in the obesity space and support several molecules under development.

Business Talent Group (BTG) delivered a team of two former McKinsey consultants with backgrounds in the life sciences and healthcare who structured the work, organized the strategy development process, convened working sessions, drafted the disease narrative, and led secondary information gathering and analysis as needed. As part of a holistic therapeutic area strategy, the consultants developed an overview of the obesity market, a potential product roadmap, a competitive environment and SWOT analysis, and specific target product profiles for identified assets.

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