Outside-In Perspective for Rare Disease Asset Launch

July 18, 2023 Eric Knox

A Fortune 200 pharmaceutical company needed to develop a resource plan for the launch of a rare disease product with an upcoming phase III readout. To align stakeholders, the VP, Commercial for Rare Disease also needed help creating an executive-level presentation and storyboarding launch activities.

BTG delivered a former McKinsey engagement manager with a PhD, significant commercial and R&D industry experience, and experience leading product launch and GTM initiatives in the US and Europe. The consultant crafted a resource plan for launching the product across four countries, complete with franchise vision, positioning, and an overall narrative.

Previous Article
Three-Person Commercial Launch Support Team
Three-Person Commercial Launch Support Team

A major pharmaceutical company was pursuing an agile launch strategy for a new rare disease therapy, requir...

Next Article
Creating a Best-in-Class Omnichannel Organization
Creating a Best-in-Class Omnichannel Organization

To enable its transformation into a best-in-class omnichannel organization, the Omnichannel Customer Engage...

Get our free guide to working with on-demand talent.

Read Now