A major pharmaceutical company was pursuing an agile launch strategy for a new rare disease therapy, requiring a high level of coordination within the organization. Seeking assistance with developing a launch playbook and identifying outstanding strategic gaps, the company’s Head of Commercial Operations turned to BTG for help.
BTG assembled a team of three consultants with training at McKinsey, Deloitte, and boutique firms, as well as extensive experience within the pharmaceutical and biotech industries. Each consultant focused on a distinct workstream—from the overall implementation and field force plan to change management and training to marketing—to develop processes, roles, organizational alignment, and promotions for the product launch.
