Assessing Competitive Threats

Leah Hoffmann

A F500 CPG company had been slow to recognize the threat posed by smaller, nimbler competitors in several of its product categories. The Director of Global Insight was determined not to be caught off guard the next time around.

Business Talent Group’s consumer insight specialist worked quickly to identify emerging segments, brands, and channels… then delivered not just a report but a roadmap that outlined implications to the business and a recommended plan of action.


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