When a senior product manager at a multinational pharmaceutical company went out on parental leave, the brand strategy director sought an experienced commercial consultant to backfill and support tactical work in the interim. The ideal consultant would work with a digital ecosystem to identify and understand promotional material needs and ensure the org is properly prepared and equipped.
Business Talent Group (BTG) provided a results-driven marketing leader with a track record of successful prior engagements with the company at hand. The consultant was known to embrace challenges across marketing disciplines, therapeutic areas, customer strategies, product life cycles, and staff sizes. She seamlessly covered the duration of the full-time employee’s leave. She took part in all team meetings, ensured materials made it through the medical legal regulatory (MLR) review process, and helped nurture the agency relationship by ensuring all deliverables were completed on time.
