A biopharma company was building a value-based partnership program to deepen customer engagement and ensure closer alignment with patient strategies. The head of value marketing reached out to Business Talent Group for help creating an engagement strategy for integrated delivery networks (IDNs) for one of their cardiovascular assets.
Our consultant was a former McKinsey consultant who had previously helped develop the business strategy for a cardiovascular technology. He worked with the client’s team to develop and lead market research that focused on identifying an effective approach for engaging IDNs and Employers. Then he developed a unique value proposition and communication strategy and designed specific communications the client could use with PBMs, IDNs, Employers, and Payers.