A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The league had an inexperienced but creative and high-potential marketing team that was lacking senior leadership. Needing a hands-on interim CMO to manage the team day to day, develop a programmatic planning process, and drive a content-focused growth strategy, the head of HR reached out to Business Talent Group.
BTG provided a marketing executive with 20+ years of experience across music, sports, TV, books, magazines, and mobile technology. This breadth of knowledge was just what the team needed as they built and executed a marketing plan aimed at generating interest in a niche market among a general, global audience.