Creating a Best-in-Class Omnichannel Organization

To enable its transformation into a best-in-class omnichannel organization, the Omnichannel Customer Engagement & Digital Operations (OCE&DO) team at one of Europe’s largest pharmaceutical companies needed help with developing an end-to-end process for the design, execution, and optimization of omnichannel customer engagement campaigns.

BTG deployed a former Global Digital Manager at Novartis and accomplished project manager with extensive knowledge of analytics, digital strategy, and omnichannel marketing. The consultant collaborated across functions to establish best-in-class standards and efficient processes, drove the implementation of frictionless and dependable patient and customer experiences, and provided hands-on support to help stakeholders successfully execute on select OCE tactics.

Previous Article
Three-Person Commercial Launch Support Team
Three-Person Commercial Launch Support Team

A major pharmaceutical company was pursuing an agile launch strategy for a new rare disease therapy, requir...

Next Article
Outside-In Perspective for Rare Disease Asset Launch
Outside-In Perspective for Rare Disease Asset Launch

A Fortune 200 pharmaceutical company needed to develop a resource plan for the launch of a rare disease pro...


Talk with BTG to learn more about our on-demand talent.

First Name
Last Name
I would like to receive the latest expert insights and news from Business Talent Group.
By registering, you agree to the processing of your personal data by Business Talent Group as described in the Privacy Statement.
View our Privacy Policy and Cookie Policy
Thank you! We will be in touch shortly.
Error - something went wrong!