Launching a Private Label Franchise

Leah Hoffmann

A national multi-unit retailer was re-launching its private label franchise. A big consulting firm had set the strategy, but the merchandising team was struggling to execute it.

Business Talent Group’s consultant created detailed execution playbooks to help direct activity for several major categories that the consulting firm had prioritized. She also made a reusable template the team could use to extend her work to other product categories.


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