Omnichannel Insights

Leah Hoffmann

A F500 cosmetics giant was trying to understand the benefits of better integrating its sales channels across its multiple categories and brands.

Business Talent Group delivered an experienced retail consultant to size the opportunity. Working closely with the company’s VP of Customer Experience, the consultant identified best practices and explored potential digital and social media marketing synergies across the entire product portfolio. The client gained a clear understanding of priorities and next steps—and the confidence to move forward.

 

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