Trends by Industry: Media and Entertainment

Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key media and entertainment trends for 2021.

Media and entertainment companies faced considerable change and uncertainty in 2020 forcing many to rethink their business models and go-to-market strategies. As such, media and entertainment leaders are tapping independent talent to understand consumer preferences, identify new products and services, and drive strategic planning across the organization.

PROJECT CATEGORIES: Media and Entertainment

72% Strategy
11% Transformation
11% Interim Executive
6% Organization

 

MOST IN-DEMAND PROJECTS

Planning

Marketing and Sales

Opportunity Assessment

Interim Leadership

Business Intelligence and Analytics

MOST IN-DEMAND SKILLS

Brand Strategy

Strategic Planning

Project Management

Corporate and Business Unit Strategy

Financial Planning, Analysis, and Modeling

SAMPLE MEDIA AND ENTERTAINMENT PROJECTS

  • Develop a business plan for location-based entertainment (LBE)
  • Design and deliver a business transformation program focused on editorial workflows, content distribution, and organization effectiveness
  • Conduct an international opportunity assessment and evaluate non-US businesses to guide 2021 strategic planning
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