Trends by Industry: Media and Entertainment

Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key media and entertainment trends for 2022.

In 2021, media and entertainment companies faced continued disruption to business models, changing consumer behavior, and further digitization. As such, media and entertainment leaders are tapping independent talent to evolve marketing and go-to-market sales plans, identify new market opportunities, and update organizational models and compensation plans to remain competitive.

PROJECT CATEGORIES: Media and Entertainment

2022 Media and Entertainment Trends - Independent Talent Project Categories pie chart

53% Strategy
17% Interim Leadership
12% Operations
12% Organization
6% Transformation

IN-DEMAND PROJECTS FOR MEDIA AND ENTERTAINMENT

Marketing and Sales

Human Capital

Product Strategy and Launch

Business Processes

Opportunity Assessment

IN-DEMAND SKILLS FOR MEDIA AND ENTERTAINMENT

B2C Marketing

Salesforce Effectiveness

Compensation Strategy

Market Landscape and Research

SAMPLE MEDIA AND ENTERTAINMENT PROJECTS

  • Serve as interim SVP of compensation to rework compensation strategy for recent acquisitions
  • Stand up an inside sales function, hire the sales team, and define recruiting and training needs for the team
  • Serve as interim CMO to lead the marketing function with a programmatic planning process
  • Evaluate current ecommerce model and set a strategy to migrate four brands from a free model to a paid subscription model
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