A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company. Business Talent Group (BTG) quickly provided a partner at a boutique creative and design company to step in. A program manager with deep brand and visual design expertise, she led the team through rebranding and repositioning efforts, including expansion of new brand standards, site development, and brand launch campaign development.
